Perfetti Van Melle and Cossette Montreal were a pop sensation at the 2008 Marketing Awards in Toronto last night.
Perfetti and Cossette left last night’s celebration with the Best of Show award for the “Make Art Pop” campaign for Mentos Gum. The campaign, which featured artwork made from Mentos’ bubble packaging, also won a gold in the Integrated Campaign category and two golds in Out-of-Home Non-Standard Format Campaign.
Extracted from Marketing Advertising Media and PR in Canada. To read more,
please click here.
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