Monday, August 27, 2012

The Bank of Canada Takes a Stand

How's that old hymn go?  "I've seen the light?"  In the end, the big light bulb went on over the head office of the Bank of Canada.

Excerpt from the Bloomberg Businessweek.
Please click  here

The Bank of Canada simply wanted to give its citizens some snazzy new bills that would be more durable and harder to counterfeit. But when it came to the images that would grace the currency’s faces, it was not so simple. First, focus groups felt the draft art on the new $100 bill was racist because it featured an Asian woman looking into a microscope, which they felt reinforced the stereotype that Asians excel in science. Some believed other ethnicities should be represented. The bank eventually released the bill last year, replacing the figure with a Caucasian woman, only to be called out recently by Chinese groups for bending to racism and not representing minorities on currency.
 Despite the criticism, the bank will not be redesigning the note, says Julie Girard, a spokesperson for the Bank of Canada.

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